Where Marketing Dollars Work Best
When it comes to the auto industry you have to understand that it is a multibillion dollar industry and millions of marketing dollars are spent each year for advertising. Much of the industry is concerned with the amount they spend each year to market their company, their products and their services and want to ensure they are spending them in the best ways and getting the most out of every single dollar spent. While there is no guidelines for marketing that will work for every company there are some areas that seem to offer the most effective results. Promotional items seem to have the largest impact for marketing in the auto industry and this is true for many reasons:Break Downs and Road Side EmergenciesBreak downs and other road side emergencies such as accidents, running out of gas and even flat tires leave the driver feeling vulnerable and in need of assistance. Many times the driver may have no idea who to call in these situations and will be very easily influenced under the stress of the situation. By offering promotional products such as road side emergency kits, flash lights, key chains or tools that offer your company logo and phone number you are more likely to get the business form that driver. So, when they need a parts supplier, mechanics garage or a towing service they will 9 times out of 10 contact the name that is on the items they find in their trunk or on their key chain. Service NeedsDuring times when your vehicle is running poorly and you need some assistance with service or repairs you will find a garage to help. Many people look online or in the yellow pages for the service garages they want to use or they just go to the one that they pass by on their way to work every day. In order to tap into this market and get the business for your company try using promotional products like calendars, key chains, magnets, tools sets and even a tire gauge or flashlight. Having a product that is displayed in the home or is in clear view while driving will keep your company name in mind and when it comes time to service or maintenance the vehicle you will be the first one they call. So when it comes to marketing dollars for the auto industry and the need to know where they are best spent, promotional products have been proven to be effective, economical and long lasting. Items like calendars of course would need to be replenished each year but other tools and items are designed to last for years with the consumer. Keeping your company name in the minds of your targeted audience is the main goal and what better way to do that than with the use of a product they need and will use.
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